Box Brands responded with pleasure the invitation to celebrate the 10th birthday of the Winx Rainbow Licensing summit, held at the Museum of Science and Technology Leonardo da Vinci in Milan, a unique and exclusive place where 10 years of success of the magic fairies led the guests inside of an exhibition about past, present and future of the Italian property whose excellence is an extraordinary demonstration of quality animation and licensing at international level. Through unpublished drawings of successful products, video archive and retracing the history of the partnership established, the Winx have begun a year-long celebration supported by a marketing plan full of exciting initiatives rich contents, magic and events! 10 years after its birth, Winx Club continues to be one of the most popular and well-known women's property in Italy. The Winx have been back since January on Rai 2 with a brand new sixth season, many new adventures, characters, and two new great transformations, Bloomix and Mythix. On September 4, 2014, the news continue with the release of the new film, Mystery of the Deep, distributed in more than 300 cinemas with media & PR activities to support the launch.


The day was also dedicated to the new property Mia and Me, the TV series co-produced by Rainbow, launched in the Rai networks with excellent results in terms of ratings. A property absolutely innovative: a perfect mix of live action and 3D animation with strong content, suitable for licensing and prestigious partners such as Mattel, already on board.

A magical day to blow the candles of 10 years of success with many new features and emotions to share with the partners who accompanied Rainbow in recent years and new partners who enthusiastically plunge into the second decade of an evergreen brand: Winx Club, Feel the Magic!